Canadian Intellectual Property Bulletin


Volume 9 - June, 2000

This newsletter is not intended to constitute a legal opinion on any of the issues discussed. Readers should seek professional legal advice on issues of concern to them - we would be pleased to elaborate on any of the articles herein and discuss how it might apply to specific problems. Contact us for more information.

Second Draft of the Intellectual Property Enforcement Guidelines:

The Canadian Competition Bureau has released a second draft of the Intellectual Property Enforcement Guidelines.   Due to a considerable amount of public concern and confusion, the Guidelines, originally released in July of 1999, have undergone moderate alterations.  The second draft addresses the following two issues:  

  1. a further definition and clarification of the vague phrase “beyond inherent IP rights,” and

  2. the circumstances where the Commissioner will use the powers outlined in section 32 to trump the rights of an IP-owner.  

The second draft also contains several specific additions and expansions.   

Section 3 has been added to detail the interface between property, intellectual property and competition laws.   Previously, this section was significantly shorter and confined to subsection 2.3.   In addition to reiterating the 1999 overview of the application of the Competition Act to intellectual property according to the Commissioner’s interpretation, Section 4 now contains an extensive application of the Commissioner’s powers in relation to section 32.   Specifically, section 32 applies to situations where merely exercising an IP right becomes competitive.  To respond to such conduct, section 32 provides a mechanism of action and remedy not available in other IP statutes.   The 2000 Guidelines outline the thresh-hold requirements of this section.  Finally, Section 5 (Section 3 in the 1999 Guidelines) has been expanded to provide a summary of the analytical framework used by the Commission in IP disputes.

Molson Breweries v. John Labatt Ltd. (Export Trademark) [1998] F.C.J. No. 929           

This case concerns an appeal by Molson Breweries from  a decision by the Registrar that the word "EXPORT" was not registrable as a trade-mark. 

Words that are descriptive are not registrable under paragraph 12(1)(b) of The Trademarks Act.  However, Molson argued that the trade-mark had been used in Ontario and Quebec before the filing of the application making it distinctive of its wares and registrable under subsection 12(2).  Subsection 12(2) allows descriptive words to be registered as trademarks if the applicant is able to show that the trade-mark has been used in relation to the associated goods so that it has become distinctive of the applicant’s wares. 

In the present case, Molson Breweries submitted evidence that included a general survey of customer perception, sales and advertising expenditure figures, and evidence of Labatt's (the Respondents) successful application for the trade-mark "EXPORT" for one of their subsidiaries.

Labatt submitted evidence showing use of the word "EXPORT" by different beer companies in  labels and as part of a trade-mark.   

HELD: The evidence submitted by Molson was sufficient to show "EXPORT" had become distinctive of Molson's "EXPORT" brand in reference to beer.  The evidence of the survey was insufficient alone to meet the standard of proof required but, when combined with the sales figures and advertising expenditures the requirement was met.  The evidence did not have to establish that "EXPORT" was distinctive across Canada because the area covered by the trade-mark was restricted to Ontario and Quebec.  The court determined that the appropriate date for when distinction had to be present was the date the opposition was filed.  The respondents did not meet the necessary burden of proof to show that "EXPORT" was not distinctive because all of their evidence pertained to companies that either sold products outside of the area the trade-mark covered or started selling their products after the date the opposition was filed.

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